Privacy Policy

Effective Date: October 7, 2024

1. Introduction

Southwest Digital Marketing

("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information in compliance with A2P regulations, specifically concerning SMS communication and marketing services.

2. Information We Collect

We may collect the following types of personal information from you:

Personal Identifiers: Full name, phone number, email address.
Communication Data: SMS messages, marketing preferences, and communication history.
Technical Data: IP address, device information, and usage statistics when interacting with our services.

3. How We Use Your Information

We may use your personal information for the following purposes:

SMS Communication: To send transactional and promotional SMS messages, in compliance with A2P guidelines.
Customer Support: To assist with inquiries and provide customer service via SMS or other channels.
Marketing: To send marketing messages, offers, and updates via SMS, provided you have opted in to receive such messages.
Legal Compliance: To comply with applicable laws, regulations, and industry standards, including A2P messaging regulations.

4. Data Sharing and Disclosure

We do not sell or rent your personal information. However, we may share your data with:

Service Providers: Third-party vendors who assist in delivering SMS services, maintaining our systems, or conducting business on our behalf.
Legal Authorities: To comply with legal obligations, enforce our policies, or protect our rights and the safety of others.

5. Data Security

We implement industry-standard security measures to protect your personal information from unauthorized access, disclosure, or misuse. Despite our efforts, no security system is 100% secure, and we cannot guarantee absolute security.

6. Your Rights

You have the right to:

Opt-Out: You can opt-out of receiving SMS marketing messages at any time by replying STOP to any message or contacting us directly.
Access and Correction: You may request access to or correction of your personal information by contacting us.
Deletion: You may request the deletion of your personal information, subject to certain exceptions required by law or for ongoing legitimate business purposes.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

8. Children’s Privacy

Our services are not intended for individuals under the age of 13, and we do not knowingly collect personal information from children under 13.

9. Updates to this Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be reflected in the "Effective Date" at the top of the document. We encourage you to review this policy regularly.