Funnel Creation
Turn business cards, flyers, and QR codes into real leads
Southwest Digital builds simple lead funnels for local businesses that rely on in-person conversations, referrals, networking, events, and printed materials.
Instead of sending people to a generic contact page, we create a focused landing page, QR code, free offer, follow-up sequence, and tracking system so interested prospects have a clear next step.
The Problem
Most small business marketing has no follow-up system.
A lot of local businesses meet prospects in person, hand out business cards, attend networking events, drop off flyers, or rely on referrals. But when someone wants to learn more, they usually get sent to a generic website or contact form. That means warm interest gets lost.
Phase 01
Offline attention
You meet someone in person, give them a card, leave a flyer, sponsor an event, or make a local connection.
The prospect may be interested, but they are not always ready to call or schedule immediately.
Phase 02
Digital follow-up
We create a simple path for them to scan, learn, opt in, watch, request help, or schedule.
Now your physical marketing has a measurable next step.
Your business card should not just share your contact information. It should start a trackable sales conversation.
How It Works
One clear funnel from first scan to booked call.
We build the path your prospect follows after they scan your QR code, text your keyword, or click your link.
1. Physical marketing
Business cards, flyers, signs, leave-behinds, postcards, table tents, event cards, or printed handouts.
2. QR code or text keyword
The prospect scans a QR code or texts a simple keyword like MEET to get the next step.
3. Focused landing page
Instead of sending them to a generic homepage, we send them to a page built for one audience and one offer.
4. Free warm-up offer
This can be a checklist, guide, quiz, short video, recorded workshop, or simple request form.
5. Follow-up sequence
After they opt in, they receive helpful emails or messages that build trust and invite them to take action.
6. Tracking and reporting
We track scans, visits, clicks, form submissions, booked calls, and other conversion actions.
What This Can Include
Build the bridge between interest and action.
Every funnel is built around one clear business goal. The setup can be simple or more advanced depending on what your audience needs before they are ready to talk.
QR code setup
We create QR codes that can be used on business cards, flyers, signs, and printed materials.
Landing page creation
We build a focused page for a specific target customer, offer, event, or campaign.
Lead magnet or free offer
We help create the free thing that gives people a reason to scan, such as a guide, checklist, or recorded workshop.
Email capture and follow-up
We set up forms and short email sequences so interested prospects do not disappear.
Booking and call links
We connect the funnel to a calendar tool, phone number, text keyword, or contact form.
Analytics and conversion tracking
We measure the funnel so you can see what is working instead of guessing.
Best Fit
This works best for businesses that meet people offline.
This service is designed for local businesses that already get attention through relationships, referrals, networking, events, or printed materials, but need a better way to turn that attention into leads.
Great fit
- Insurance agents
- Realtors
- Bookkeepers and accountants
- Local service businesses
- Medical and wellness providers
- Coaches and consultants
- Event vendors
- Home service companies
- Professional services firms
Common use cases
- Business card QR funnels
- Event booth lead capture
- Flyer or postcard campaigns
- Referral partner handouts
- Free guide or checklist funnels
- Recorded workshop funnels
- Review request funnels
- Schedule-a-call funnels
Plans
A simple setup for local lead generation.
Choose the level that fits where your business is right now. We can start simple, prove the funnel, and upgrade the system once it begins producing leads.
Workshop Funnel
Best for businesses that want a recorded video or workshop to educate prospects before they schedule.
- Everything in Lead Capture
- Recorded workshop strategy
- Workshop outline
- Talking points
- Replay page
- Post-workshop follow-up emails
- Booking link integration
- Basic video editing
- Conversion tracking
- 30-day performance review
Lead Capture Funnel
Best for businesses that want to capture emails and warm up prospects before asking for a call.
- Everything in Starter
- Free guide, checklist, or lead magnet concept
- Email capture form
- Thank-you page
- 5-email follow-up sequence
- Schedule-call CTA
- Call/text CTA
- QR campaign tracking
- 30-day performance review
- Two revision rounds
Starter Funnel
Best for businesses that need a clean QR code, landing page, and clear call to action.
- Funnel strategy session
- One target audience
- One QR code
- One landing page
- One primary call to action
- Contact form or booking link
- Basic spam protection
- Basic analytics setup
- Print-ready QR code file
- One revision round
Not sure which plan fits? Schedule a call and we'll recommend the simplest version that can work for your business, audience, and budget.
Next Step
Make your offline marketing measurable.
Your business card, flyer, sign, or event handout should do more than share your contact information. It should give interested prospects a clear next step and give you a way to follow up.
Southwest Digital can build the landing page, QR code, free offer, follow-up sequence, and tracking system that turns offline attention into real leads.